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How To Increase Conversion Rates On Your Meat and Seafood Website

Growth Tips September 9, 2021
By: Andrew
How To Increase Conversion Rates On Your Meat and Seafood Website

Have you ever wondered why some websites are so effective at converting visitors into customers while others are not? It all comes down to the basic principles of marketing. We are all capable of learning how to optimize our websites to generate conversions. Understanding why you are not getting the desired number of conversions is the first step in the right direction. You can achieve this by knowing your audience, the purpose of your website, the message you are trying to convey, and the action you want your visitor to take.

What does Conversion Mean?

Conversion is a term used in marketing to describe a customer’s decision to buy a product or service after being exposed to any form of marketing. Another way of putting it: a conversion rate is the number of visitors who convert into customers. A conversion rate is a measurement of the number of customers who complete a conversion on a website. It is a metric used by marketers to measure how effective a marketing campaign or website design is at converting leads into paying customers. Conversion rates are usually measured as a fraction of the total leads or visitors to a website. A conversion rate of 4% means that 4 out of every 100 visitors will convert.

Why Conversion Rates Matter & the Importance of Website Conversions

Site conversion rate is the measure of effectiveness of getting a site visitor to do something. This number is often used to determine the profitability of a business. If your site has high conversion rates, then you would be able to garner more customers and make more money in the long run.

The term “conversion” is used when you want to measure how many users do something on your website. For example, if you have a retail store with an ecommerce site and every time someone buys something, that counts as a conversion and if they don’t buy anything, it doesn’t count as one.

Why should you care about conversion rates? Conversion rates are an indicator of how well your marketing efforts are doing in converting visitors into buyers or subscribers. We use a conversion rate metric to help establish our conversion rate optimization. 

How to Use Conversion Data in Your Marketing Strategy

Converting visitors into customers is a core goal of any business. In order to do this, you have to know why your visitors come to your site in the first place. Once you understand what your visitors want, you can create a custom user experience to ensure a high conversion rate.

Most businesses have a general idea of what their target audience wants, but they don’t have a clear picture of what’s going on in the minds of their site visitors. Here’s where conversion data comes in.

By analyzing your conversion data, you can learn about your visitors’ behavior, what they find important, what they want to buy and why they don’t buy it. You can then use this information to improve your conversion rate optimization process which includes your website, marketing strategy and sales funnel.

The best way to understand your visitors’ behavior is to break it down by specific actions.

How To Measure Website Conversions

Now that we have answered the question: what does conversion mean, we can move on to some methods of increasing conversion rate.  The first step to increasing conversion rate is to know how to measure our current conversion rate.  We have tools to measure a specific conversion rate metric, but, what are the conversion rate metric that we need to measure so we can monitor whether or not we are achieving higher conversion rates?

Here are some of metrics we look at to make sure we are getting a good conversion rate on our websites:

Measuring Traffic Sources

Understanding where your website is ranking in search engines can help you find ways to promote your site more effectively.

  • Direct traffic is someone who typed in the url directly into their search bar or bookmarked your site.
  • Search traffic is visitors who found your website through search engines.
  • Referral traffic is visitors who found your website through another website.

The key takeaway here is that you need to diversify your traffic sources to achieve a good conversion rate.  The fact of the matter is that different types of visitors interact with your site in unique ways.  Also, if you rely too much on one traffic channel, you may be penalized later.  For example, if you have a high level of organic traffic, and there is an algorithm change, then your site conversion rate may suffer due to the fact that your best traffic channel has been affected.  

What Do Your First Time Visitors Do

Imagine this: it’s a rainy day and you just stopped at a cafe on the way from work. The frigid weather suddenly makes you want to warm up with a hot brew, so you go inside and approach the counter. You catch a glimpse of the menu behind the barista. As she asks what you’d like, all you see is steam rising from your coffee - everything around is obscured by your wet hair and your steamed-up glasses. You can still make out names and prices but everything else is blurry and hard to read because of how much they’re obscured:             Okay . . . let me get that latte “.  because at that moment, context counts - it’s vital that people understand who you are right off the bat or before engaging in any other exchange on your website.

Keep this in mind when you are measuring your traffic sources.  First time visitors should be tracked seperately from returning guests. 

What Does Your Returning Visitors Conversion Rate Tell You

If you’re not paying attention to your return visitors, you’re missing out on a lot of potential business. There are a few simple things you can do to make your website more enticing to them and ultimately increase your site conversion rate.

The first and most important thing to do is to make sure your website is user friendly. Try to make it as easy as possible for your visitors to find what they’re looking for. If you don’t do that, why would they come back?

Next, you want to make sure that you’re not falling into the trap of thinking that your visitors are going to convert on their first visit. This is not always the case and it’s important to realize that. Most people don’t make a purchase on their first visit to a website and that’s okay. You just need to make sure that you’re not discouraging them from coming back.

And finally, you want to make sure that you’re keeping track of your return visitors. If you can keep track of how often they visit and what they’re doing on your website, you can start to figure out what kind of targeted information you should be sending these visitors. 

The returning visitor conversion rate metric asks two questions:  Why did the customer return to our website and did they convert on the first time around? 

How Do Visitors Interact With Your Site Each Visit

Even if a customer does not convert on a visit, it is still important to monitor their interactions. 

The key questions here are:

What are they doing? How we can get them to do more of it? How can we influence their actions to convert thus creating higher conversion rates overall. 

There  are tools out there that can help monitor website interactions.  This is a conversion rate metric can help you identify a key point in your digital selling strategy.  What can I do or provide more of?  If customer’s are falling short of converting, depending on their actions you can choose to increase your email marketing campaigns or providing something as simple as a free trial to visitors who aren’t willing to make the jump.  Email marketing and free trials are a great tool for increasing conversion rate. 

Another possibility, your website copy is too complicated.  Sometimes, simply reducing your copy can be convincing enough for people to take the plunge and convert.  Eitherway, interactions per visit is an excellent conversion rate metric for identifying areas of opportunity in your marketing plan. 

How Much Value Does Each Visit Add To Your Business

Value per visit is a metric that marketers and business owners use to determine the value of a visitor to their site or landing page. The term generally refers to the revenue generated from a single visit, but it could also refer to the number of leads generated from a single visit, or the value of a visitor’s lifetime. Value per visit is one of the key metrics that marketers and business owners need to use to understand what makes a successful campaign and where they can improve. 

Understanding your value per visit is essential for creating higher conversion rates and increasing your site conversion rate.  This value is difficult because it is not always a direct contributor to higher conversion rates.  For example, a visitor might not add monetary value in form of purchasing your product or service, but they can add value in different ways such as commenting on your blog posts.  This type of value helps increase your authoritativeness which in itself is adding value to each visit.  Having blog posts with healthy comments can in turn help create good conversion rate.  Similarly, site visitors create value when they buy your product but leave a review or recommend the product to their friend.  Either way, these types of value added to your site help increase site conversion rate because they are adding additional authority. 

How Much Does Each Conversion Cost

Having a good conversion rate usually comes at a cost.  Each conversion actually costs real world money.  Hgher conversion rates have greater marketing efforts put towards them.  What does conversion mean when your cost per conversion is higher than expected?  Another way to measure cost per conversion is to look at it as lead generation costs or cost per referral.  In an ideal world, a good conversion rate will have a good balance between value added and cost incurred.  It won’t matter if your have a high site conversion rate if your cost to get those conversions are tipping the scale in the wrong direction.

If you are an ecommerce business, and your value per visit is worth $5, but your cost to generate the lead or referral is $100, then you are in a bad place as a business.  That is why you need to look at your site conversion rate and ask yourself: how much value are my visitors generating and how much am I paying to generate leads and referrals. 

What Is Bounce Rate? Why Does It Matter?

Bounce rate is the rate at which new visitors visit your site and immediately click away without doing anything. It is the opposite of “bounce back rate”, the rate at which visitors return to your website after leaving it. This metric can be extremely helpful to understand why visitors are leaving your site immediately upon arriving. It is often used for A/B testing, comparing how different versions of a website look to users. A high bounce rate generally indicates that users are not finding what they want on your site, while a low bounce rate means that they are engaging with your content. A low bounce rate can be an indication that your content is relevant to the visitor’s query, whereas a high bounce rate may mean that your page is confusing or that the title or description of your content is not relevant.  Either way, this is one of the easiest metrics to measure to determine your site conversion rate. 

Where Are Customers Exiting The Page?

Higher conversion rates have low page exits in the sales process.  A good conversion rate can be achieved if customers aren’t exiting the sales pipeline process prematurely.  You will need to look at which pages your customers are most frequently exiting on.  To increase your change of having a good conversion rate, you will need to make sure you are putting a plan in place to get customers back on track.

An example I have experienced:  I had a customer who had a high shopping cart abandonment percentage.  We looked at their shopping cart page and changed one simple thing.  Instead of having customers choose which type of shipping they wanted and showing them the cost, we simply incorporated the average shipping cost into the product for his smoked meats.  After making this simple change, we were able to increase their conversion from less than 1% up to 3% - a good conversion rate compared to where they started. 

What is CRO, Why is it Important?

The conversion rate optimization (CRO) is a term that describes a process of improving your website’s conversion rate. The term is widely used by digital marketers, conversion rate specialists and conversion rate optimization specialists. Its purpose is to make the website’s visitors more likely to make a conversion (to buy a product or to use a service). Conversion rate optimization is an ongoing process that involves various changes to create a good conversion rate. These changes can be made to the website, product and other marketing and sales materials.

Conversion Rate Optimization Techniques for Every Marketing Channel

Optimizing your website for conversions is not an easy task. It requires a lot of time and effort, but once you see results it is all worth it. The steps you need to take should be analyzed in every single marketing channel. There are different ways to optimize your website, but you should always start with the basics first. When the basics are covered, you can move on to more advanced optimization techniques.

If you’re not able to land the conversions you want, it might be because your web design is lacking. Learn how to optimize your website for conversions. Optimizing for conversions is an essential part of digital marketing. You should always design your website to convert visitors into customers. Here are some simple tips for optimizing your web design for a good conversion rate. First, optimize your website for conversions by making your calls to action (CTAs) easy to find. CTAs are the elements that you want visitors to interact with. For example, if you’re running a lead generation website, then you’ll want to place your CTA in the form of a “lead generation” button.

Identify Low Converting Pages on Your Website

It’s time to get to work on your conversion rate optimization. As you’re doing that, you’ll want to identify the pages on your website that are causing your conversion rate to be low. You can do this by using the Google Analytics Pagespeed Insights Tool. This tool allows you to see which pages on your site have a low PageSpeed score. A low PageSpeed score is a result of a slow loading page. A slow loading page means a user is going to have a poor experience with your site. You can then use the Google Analytics Audience report to identify which pages have a low bounce rate. A low bounce rate means the visitors are spending a lot of time on the page – a positive sign your page is working well and an indicator that you will have a good conversion rate. 

Check for Page-Level Issues That Prevent Conversions

A poorly written page not only fails to convert visitors, it can actually cause your bounce rate to soar. Make sure your page content is clear, concise, and easy to read. Your page content should also be appropriately keyword-rich. If you’re not sure how to make your content keyword-rich, check out this blog post on how to do keyword research for SEO. In addition to making sure your page content is clear and concise, the page should also load quickly. Your page should load in under three seconds or visitors will leave. One of the easiest ways to load a page quickly is by using a content delivery network (CDN). A CDN is a way of distributing your web content to a number of geographically dispersed servers. This process makes your web pages load much more quickly because the content is being pulled from a server that is physically closer to your visitor.

Identify Cross-Browser Compatibility Issues & Problems with UX Design Which Can Drive Visitors Away

It’s a fact that most people use more than one browser to access the Internet, and that doesn’t even take into account the number of devices people use when surfing the web. In fact, studies have shown that most people use at least three different browsers when surfing the web. Of course, most people aren’t professional web designers, so this doesn’t necessarily mean they’re using more than one browser for web development purposes, but it does mean they’re using more than one browser for multiple purposes. This means that if you’re not using a cross-browser compatible website, it’s likely that a significant number of your visitors will be unable to view your website properly.

Customers expect that their experience will be good on whatever device they are using at that moment to transact with your business. 

what does conversion mean in marketing?

Conversion broadly is the process of moving a website visitor into a lead or a sale. More narrowly, it refers to the instance when a visitor follows a specific action, such as filling in a form.  Conversion rates are used to track how customers respond to campaign and marketing and to track and improve them in the future. If you want to know why customers do or don’t do something, the product is great but the marketing might not be. The best thing any company can do is to improve their conversion rate.

what does organic in conversion mean?

Organic traffic is the traffic that comes from “organic” searches in a search engine. Versus “Paid” traffic which is paid for ads. Organic traffic is often seen as a better quality traffic that comes from genuine searches by users.

The Best Ways to Increase Your Website Conversions and Business Results

Online conversions are all about usability. Your website needs to be easy to use, with an intuitive layout, good navigation, and easy-to-find information on your site. That’s why conversion rate optimization (CRO) is so important. It’s about making sure that potential customers can use your website easily to find the information they want and to perform the actions you want them to take (like filling out a form or making a purchase).

In an ideal world, you would be able to make the perfect website to convert all of your leads into paying customers. In reality, things can get a little tricky when it comes to web design. But if you’re not able to land the conversions you want, it might be because your web design is lacking. Learn how to optimize your website for conversions by visiting butchershopwebsitedesign.com.

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